About Us

New Levels of Innovation

We’ve a principle here at Preston Innovations, to provide effective products that really do make a difference on the bank, products that you, the angler, will find useful and effective in your own fishing.

As you have come to expect from Preston Innovations, everything in our product range has been designed for a purpose. We invest a huge amount of time following modern tactics and methods used by leading match anglers. By working alongside our large team of talented consultants, who are on the bank week after week, we are able to stay one step ahead of the competition, which ultimately helps you catch more fish.

Once we have identified the need for a product to perform a certain task, we design prototypes and test them. We then perfect the manufacturing process, refine it, and test them again. Only once these products are right do we launch them into the angling market. It is why almost all of the products featured on this website are unique to us, we design products ourselves , often investing large amounts of money in tooling and machinery, because that way we know they will always be as good as they can be, something that shows in the finished product and makes us stand out from the crowd.

We are not one to rest on our laurels and our philosophy will never change, we will continue to strive to design and produce the most innovative and effective products on the market. And with angling brains such as those of former World Champion Tommy Pickering, England regular Des Shipp and Lee Kerry who fishes at International Level - to help us, we know that what we launch on the market is the best gear you can fish with anywhere in the World, meaning you can put your faith in Preston Innovations - the tackle of internationals, World champions and modern anglers alike.

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